Using design to highlight value and differentiation
Positioning, identity, website, marketing collateral
N Leadership is a management consulting firm that truly delivers results. Focused on executive leadership and team development, their innovative approach creates sustained, valuable change for enterprise organizations. When we began working with them they knew they were different but couldn’t articulate how, a problem that permeated the brand.
We started our design collaboration with a comprehensive positioning exercise to clarify key differentiators, offerings, brand essence and other critical aspects of the N Leadership value proposition. This work enabled us to help them flesh out their model, develop an elevator pitch and we landed on a tagline: Lead at the next level.
The N Leadership team was attracted to the image of a compass. Our work was to put a new spin on this idea which we approached by making it simple, subtle and integrating a modern typeface.
Building on a strong foundation of design and messaging, we began a series of electronic booklets that give a “deeper dive” into N Leadership’s offerings, approach and results. They are used as sales tools and have been extremely well received. You can see an example of these here.
Competitive analysis revealed extensive similarity among the website designs of other consulting firms. N Leadership wanted to break the mold but still appeal to a corporate client base. We used fresh vibrant images and a single-page layout that highlights their innovation, differentiation, and impressive client roster.
The N Leadership redesign has given them a distinctive stand–out identity enabling the influence and “clout” they needed to reach their desired audience. It has also transformed the way they think, talk about and pitch their work; they now communicate their unique approach with specificity and clarity.
Erin was a highly effective thought partner, particularly in helping us craft persuasive design and messaging that really hooks our clients. Her work is beyond any marketing consultant I had hired previously. She and her team are smart, creative and a pleasure to work with.”